Privacy Policy

Last updated: June 2026

This Privacy Policy explains how PlainAI.uk collects, uses, and protects your personal data. We’ve written it in plain English — because that’s kind of our thing.

1. Who We Are

PlainAI.uk is an independent website that reviews and compares AI tools. We are based in the United Kingdom. You can contact us at plainaiuk@gmail.com.

2. What Data We Collect

We collect data in the following ways:

  • Email address — if you sign up to our email list via the signup form on the site. We use Mailchimp to manage this. You can unsubscribe at any time.
  • Contact form submissions — if you contact us via our contact page, we receive your name and email address.
  • Usage data — we use Google Analytics (if enabled) to understand how visitors use the site. This includes pages visited, time on site, and general location (country/region). No personally identifiable information is collected.
  • Cookies — see Section 5 below.

3. How We Use Your Data

We use your data only to:

  • Send you emails if you have subscribed (you can unsubscribe at any time)
  • Respond to enquiries sent via our contact page
  • Understand how our content is performing so we can improve it

We do not sell your data. We do not share your data with third parties except as described in this policy.

4. Affiliate Links

PlainAI.uk participates in affiliate marketing programmes. This means some links on our site are affiliate links — if you click one and make a purchase, we may earn a small commission at no extra cost to you. When you click an affiliate link, the third-party company (such as Amazon, AWIN partners, or PartnerStack partners) may set their own cookies on your device to track the referral. We have no control over those cookies. Please refer to the relevant company’s privacy policy for details.

5. Cookies

Our website uses cookies. Cookies are small text files stored on your device. We use them for:

  • Essential cookies — required for the website to function (e.g. WordPress session cookies)
  • Analytics cookies — to understand how visitors use the site (e.g. Google Analytics, if enabled)
  • Affiliate tracking cookies — set by third-party affiliate networks when you click an affiliate link

You can control and delete cookies via your browser settings at any time. Note that disabling cookies may affect how some parts of the site work.

6. Third-Party Services

We use the following third-party services which may process your data:

7. Your Rights Under UK GDPR

As a UK resident, you have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Withdraw consent at any time (e.g. unsubscribe from emails)
  • Lodge a complaint with the ICO (Information Commissioner’s Office) at ico.org.uk

To exercise any of these rights, email us at plainaiuk@gmail.com.

8. Data Retention

We retain email subscriber data for as long as you remain subscribed. Contact form submissions are retained for up to 12 months. You can request deletion at any time.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page shows when it was last updated. Continued use of the site after any changes constitutes acceptance of the updated policy.

10. Contact

If you have any questions about this policy, please email us at plainaiuk@gmail.com.